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Daily News Blog

Archive for the 'General Mills' Category


26
Sep

General Mills Rejects Companywide GE Ban, But Expands Its Non-GE Organic Brand

(Beyond Pesticides, September 26, 2014) At the annual shareholder meeting last Tuesday, General Mills rejected a request to expand its ban of genetically engineered (GE) ingredients in its popular Cheerios cereal to all of the company’s products. The topic of genetically engineered foods dominated discussion at the meeting, according to GMO Inside (Green America, the organization behind GMO Inside, holds a handful of shares in General Mills), and the company has remained steadfast in its assertion that GE food is safe. However, on the flip side, the company has acknowledged its consumer demand for natural and organic products by its recent purchase of the organic food company Annie’s Natural. Organic production standards by law forbids the use GE crops. The $820-million deal for Annie’s adds more than $200 million in annual sales for General Mills’ organic foods division, which already takes in $330 million per year. Annie’s will be absorbed into General Mills’ Small Planet Foods division, which includes other well-known natural and organic brands, including Cascadian Farm, Muir Glen and Larabar. The request to ban GE ingredients company-wide was brought to the table by As You Sow, and supported by the great-granddaughter of General Mills’ co-founder, Harriett Crosby. “As […]

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