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Grassroots
Action
March/April 2006
ACTIONS
OF THE MONTH:
Safe Lawn Door-Hanger Campaign
Spring Alert
SAFE
LAWN DOOR-HANGER
It’s
here! Just in time for spring and those little yellow pesticide caution
signs. The Door-Hanger is the next activist tool to help spread the word
about the dangers of lawn pesticides and the ever-increasing availability
of alternatives. Its an easy, non-confrontational way to approach neighbors
you suspect are using pesticides.
HOW CAN YOU
USE THE DOOR-HANGER?
Grassroots groups across the country will use the Door-Hangers in different
ways depending on their capacity. Here we offer some ideas for incorporating
the Door-Hanger into your campaign activities:
1. Take Action!
Order your Door-Hangers.
2. If you
represent an organization, put a 1 x 2 5/8 label in the designated area
on back of the hanger with contact information.
3. Determine how you want to get these out in your community:
- Organize a door-to-door
campaign
- Put a copy of
the pdf on your web for others to download and cut out
- Distribute them
at fairs and events such as Earth Day
- Ask local Health
Centers, Doctors and Veternarians to distribute
- Use in mailings
like your annual gift campaign
4.
Send
out a local press release. We will send participants a model release
this friday.
SPRING
ALERT
This “Spring Alert” flyer was originally produced by Port
Washington Citizens for Alternatives to Pesticides (now Grassroots Environmental
Education), and has been used as a key piece of their 10-year public outreach
efforts in New York. The Spring Alert has been used or adapted by many
communities here and in Canada including the Marblehead Pesticide Awareness
Committee (MPAC) that worked with their town Board of Health to sponsor
its version, shown on next page.
“We update it
every year by using different quotes from medical experts and get it out
in as many schools as we can, says Patti Wood, Executive Director of Grassroots
Environmental Education. “We have it sponsored by Departments of
Health, local municipalities or politicians. This year, as part of our
Grassroots Healthy Lawn Program, we distributed 65,000 copies to every
school district and pre-K in Westchester county!” See www.grassrootsinfo.org/pub/springalert.pdf
and the Spanish version at www.grassrootsinfo.org/pub/springalert_spanish.pdf.
Pat Beckett, Co-chair
of MPAC, says, “We always felt the little yellow warning signs on
lawns, were “too little, too late” in terms of pesticide awareness.
As part of our “Awareness through Education” campaign with
the Board of Health, the Board sent out the Spring Alert in the following
ways: through the school system with a copy going home in each child’s
school bag; through a general mailing to every household; and, once as
a public service announcement in our local newspaper. I think the Spring
Alert would also make a great hand-out for local realtors to give to new
homeowners in town.”
HOW CAN YOU
USE THE SPRING ALERT?
1. Download a generic
version and add your local information.
2. Get it
endorsed by your local or county health department.
3. Find Partners
and medium to send it out, some suggestions include:
- Superintendant
of Schools- kids take-home letter
- Municipal Officials
(Health or Water Department)- through property tax, water bills
- Community Health
Centers – office flyer
- Newspaper, Television
or Radio - public service announcement
- Real Estate Agencies
– new homebuyer packages
- Pediatrician/Doctors
Offices – office flyers
- Veternarian Offices
– office flyers
Let us know your
ideas and we will add them to this list.
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