The pesticide industry has begun an attack ad campaign that have hit the trade press, calling environmentalists and health advocates “extremists” and “misinformed.” The pesticide industry is worried that the public is finding out that the most commonly used lawn pesticides are linked to cancer, birth defects, other health problems and environmental damage. Rather than adopting the latest technologies and strategies for least-toxic lawn care, the industry is fighting to protect an outdated, toxic system.
The industry front group - Project Evergreen, which is made up of Dow AgroSciences, Syngenta Professional Products, Responsible Industry for a Sound Environment (RISE), The Scotts Company, TruGreen ChemLawn and more, is currently raising funds as part of its "Gloves Are Off" campaign to promote a pro-pesticide agenda. We are fending off the assault with organized grassroots collaboration and moving forward with a multi-pronged strategy that will protect public health and the environment. Please help us combat the work of Project Evergreen by making a secure online donation to Beyond Pesticides.
In response to the industry's attack, Beyond Pesticides put together its own ad. Read the Project Evergreen attack ad and Beyond Pesticides' response as an Adobe Acrobat file (0.4 Mb). You may also download a high resolution, print-quality version (8.5 Mb).
The Scripps Howard News Service wrote a story, which ran in the Detroit News on February 24, 2005, on Beyond Pesticides' "Get A Grip" copycat advertisement. The story also ran this past January in Canada's Globe and Mail.
As of December 1, 2004, Project Evergreen's members include: Advanstar Communications, the Associated Landscape Contractors of America (ALCA), Bayer Environmental Science, Blue Chip Landscaping, The Brickman Group, Cagwin & Dorward, Chalet Nursery/Garden, DATACORE Marketing, Dow AgroSciences, EPIC Creative Communications, Epley Associates, Inc., Fairway Green, Inc., Focal Point Communications, GIE Media, Inc., Grasshopper Lawns, Inc., Griffin LLC, Groundmasters, Inc., Irrigation Association, James Martin Associates, John Deere Worldwide Commercial & Consumer Equipment Division, Lawn Doctor, Inc., Lawn Doctor, Inc. Pres. Advisory Council, LESCO, LJ Thalmann Company, Market Intellect, Northern Lights Outdoor Lighting, Ohio Lawn Care Association, Ohio Turfgrass Association, Outdoor Power Equipment Institute (OPEI), Perma-Green Supreme, Inc., The Professional Lawn Care Association of America (PLCAA), Responsible Industry for a Sound Environment (RISE), Sports Turf Managers Association, Spring-Green Lawn Care Corporation, Swanson Russell Associates, Swingle Tree & Lawn, Syngenta Professional Products, The Golf Course Superintendent Association of America (GCSAA), The Davey Tree Expert Company, The Scotts Company, The Turf and Ornamental Communicators Association (TOCA), The Toro Co., Tomlinson Bomberger Lawn Care, Turfgrass Producers International (TPI), Tree Care Industry Association (TCIA), TruGreen ChemLawn, Trusty & Associates, Village Green Landscape and Weed Man.
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