{"id":18840,"date":"2016-08-25T09:50:00","date_gmt":"2016-08-25T13:50:00","guid":{"rendered":"http:\/\/beyondpesticides.org\/dailynewsblog\/?p=18840"},"modified":"2016-08-25T15:06:32","modified_gmt":"2016-08-25T19:06:32","slug":"non-profits-sue-general-mills-false-misleading-use-natural","status":"publish","type":"post","link":"https:\/\/beyondpesticides.org\/dailynewsblog\/2016\/08\/non-profits-sue-general-mills-false-misleading-use-natural\/","title":{"rendered":"Non-Profits Sue General Mills for False and Misleading Use of \u2018Natural\u2019"},"content":{"rendered":"

Tests Reveal Nature Valley Products Contain Glyphosate, an Ingredient in Monsanto\u2019s Roundup<\/i><\/p>\n

Washington, DC, August 25, 2016<\/em> – Today, three non profit organizations filed a lawsuit<\/a> against General Mills for misleading the public by labeling their Nature Valley brand granola bars \u201cMade with 100% NATURAL whole grain OATS.\u201d It was recently discovered that the herbicide chemical glyphosate, an ingredient in Roundup and hundreds of other glyphosate-based herbicides, is present in the Nature Valley granola bars, which consumers expect to be natural and free of toxins.\"NaturesValleyGranolaBox\"<\/p>\n

Moms Across America, Beyond Pesticides and Organic Consumers Association with The Richman Law Group<\/a> filed jointly on behalf of the non profit members in Washington DC under the District of Columbia\u2019s Consumer Protection Procedures Act.<\/p>\n

\u201cAs a mother, when I read \u201c100% Natural\u201d I would expect that to mean no synthetic or toxic chemicals at all. Glyphosate is a toxic chemical that the EPA recognizes as a \u201creproductive effector\u201d which \u201ccan cause liver<\/a> and kidney damage\u201d and \u201cdigestive effects.\u201d It is unacceptable that Nature Valley granola bars contain any amount of this chemical.\u201d Zen Honeycutt, Founder and Executive Director of Moms Across America.<\/p>\n

A national survey conducted by Consumer Reports in 2015 finds that sixty six percent of consumers seek out products with a “natural” food label under the false belief that they are produced without pesticides, genetically modified organisms, hormones, and artificial ingredients.<\/p>\n

\u201cGlyphosate cannot be considered \u201d\u02dcnatural\u2019 because it is a toxic, synthetic herbicide,\u201d said Jay Feldman, executive director of Beyond Pesticides. \u201cIdentified by the World Health Organization (WHO) as a carcinogen<\/a>, it should not be allowed for use in food production, and certainly not in food with a label that suggests to consumers that the major ingredient \u2014oats\u2014 is 100% natural, when it is produced with and contains the highly hazardous glyphosate,\u201d he said.<\/p>\n

“Food grown with dangerous pesticides like glyphosate isn’t natural. Consumers understand this. That’s why sales of natural products are booming. Unfortunately, companies’ misleading claims trick consumers into buying just what they’re trying to avoid. This has to be stopped.” -Alexis Baden-Mayer, Political Director of the Organic Consumers Association<\/p>\n

The case specifically cites the use and presence of the weedkiller glyphosate in General Mills\u2019 Nature Valley Granola products. The hazardous chemical is used during the production of oats, the major ingredient in these products, which are marketed as \u201cnatural\u201d and labeled \u201cMade with 100% Natural Whole Grain Oats.\u201d As a result, glyphosate is present in the natural-labeled products.<\/p>\n

Proponents of glyphosate herbicide use may claim that the residue levels found in many foods and beverages in America recently are below the EPA allowable levels<\/a> established in 2014, and therefore consumers have no reason to be concerned. However, a 2015 study published in the journal Environmental Health<\/i> finds that chronic, low-dose exposure to glyphosate<\/a> as low as .1 parts per billion leads to adverse effects on liver and kidney health. A study released in early 2016 finds that glyphosate can cause changes to DNA function resulting in the onset of chronic disease<\/a>, including diabetes, obesity, and Alzheimer\u2019s disease.<\/p>\n

The lawsuit alleges that, when marketing Nature Valley products, General Mills misleads and fails to disclose to consumers of the use and presence of glyphosate and its harmful effects. Plaintiffs are asking a jury to find that General Mills\u2019 \u201cnatural\u201d labeling is deceptive and misleading and therefore a violation of law, and require its removal from the market.<\/p>\n

Contacts:<\/strong><\/p>\n

Beyond Pesticides, Jay Feldman, 202-255-4296, Stephanie Davio, 202-543-5450<\/p>\n

Organic Consumers Association, Katherine Paul, 207-653-3090<\/p>\n

Moms Across America, Blair FitzGibbon, 202-503-6141<\/p>\n

Download a copy of the complaint here<\/a>.<\/p>\n

###<\/p>\n

The Organic Consumers Association<\/strong> (OCA) is an online and grassroots non-profit 501(c)3 public interest organization campaigning for health, justice, and sustainability. The Organic Consumers Fund is a 501(c)4 allied organization of the Organic Consumers Association, focused on grassroots lobbying and legislative action. Visit: https:\/\/www.organicconsumers.org\/<\/a><\/p>\n

Moms Across America<\/strong> is 501(c)3 non profit and a national coalition of unstoppable moms raising awareness about GMOs and toxins in our food and environment. Their motto is “Empowered Moms, Healthy Kids.\u201d Visit www.momsacrossamerica.org<\/a><\/p>\n

Beyond Pesticides<\/strong> is a national grassroots non-profit organization headquartered in the District of Columbia that works with allies in protecting public health and the environment to lead the transition to a world free of toxic pesticides. For more information, see www.beyondpesticides.org.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Tests Reveal Nature Valley Products Contain Glyphosate, an Ingredient in Monsanto\u2019s Roundup Washington, DC, August 25, 2016 – Today, three non profit organizations filed a lawsuit against General Mills for misleading the public by labeling their Nature Valley brand granola bars \u201cMade with 100% NATURAL whole grain OATS.\u201d It was recently discovered that the herbicide chemical glyphosate, an ingredient in Roundup and hundreds of other glyphosate-based herbicides, is present in the Nature Valley granola bars, which consumers expect to be natural and free of toxins. Moms Across America, Beyond Pesticides and Organic Consumers Association with The Richman Law Group filed jointly on behalf of the non profit members in Washington DC under the District of Columbia\u2019s Consumer Protection Procedures Act. \u201cAs a mother, when I read \u201c100% Natural\u201d I would expect that to mean no synthetic or toxic chemicals at all. Glyphosate is a toxic chemical that the EPA recognizes as a \u201creproductive effector\u201d which \u201ccan cause liver and kidney damage\u201d and \u201cdigestive effects.\u201d It is unacceptable that Nature Valley granola bars contain any amount of this chemical.\u201d Zen Honeycutt, Founder and Executive Director of Moms Across America. A national survey conducted by Consumer Reports in 2015 finds that sixty […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18840","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nNon-Profits Sue General Mills for False and Misleading Use of \u2018Natural\u2019 - Beyond Pesticides Daily News Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beyondpesticides.org\/dailynewsblog\/2016\/08\/non-profits-sue-general-mills-false-misleading-use-natural\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Non-Profits Sue General Mills for False and Misleading Use of \u2018Natural\u2019 - Beyond Pesticides Daily News Blog\" \/>\n<meta property=\"og:description\" content=\"Tests Reveal Nature Valley Products Contain Glyphosate, an Ingredient in Monsanto\u2019s Roundup Washington, DC, August 25, 2016 – Today, three non profit organizations filed a lawsuit against General Mills for misleading the public by labeling their Nature Valley brand granola bars \u201cMade with 100% NATURAL whole grain OATS.\u201d It was recently discovered that the herbicide chemical glyphosate, an ingredient in Roundup and hundreds of other glyphosate-based herbicides, is present in the Nature Valley granola bars, which consumers expect to be natural and free of toxins. Moms Across America, Beyond Pesticides and Organic Consumers Association with The Richman Law Group filed jointly on behalf of the non profit members in Washington DC under the District of Columbia\u2019s Consumer Protection Procedures Act. \u201cAs a mother, when I read \u201c100% Natural\u201d I would expect that to mean no synthetic or toxic chemicals at all. Glyphosate is a toxic chemical that the EPA recognizes as a \u201creproductive effector\u201d which \u201ccan cause liver and kidney damage\u201d and \u201cdigestive effects.\u201d It is unacceptable that Nature Valley granola bars contain any amount of this chemical.\u201d Zen Honeycutt, Founder and Executive Director of Moms Across America. 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Moms Across America, Beyond Pesticides and Organic Consumers Association with The Richman Law Group filed jointly on behalf of the non profit members in Washington DC under the District of Columbia\u2019s Consumer Protection Procedures Act. \u201cAs a mother, when I read \u201c100% Natural\u201d I would expect that to mean no synthetic or toxic chemicals at all. Glyphosate is a toxic chemical that the EPA recognizes as a \u201creproductive effector\u201d which \u201ccan cause liver and kidney damage\u201d and \u201cdigestive effects.\u201d It is unacceptable that Nature Valley granola bars contain any amount of this chemical.\u201d Zen Honeycutt, Founder and Executive Director of Moms Across America. 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