{"id":21332,"date":"2017-10-06T08:39:37","date_gmt":"2017-10-06T12:39:37","guid":{"rendered":"http:\/\/beyondpesticides.org\/dailynewsblog\/?p=21332"},"modified":"2017-10-06T09:05:33","modified_gmt":"2017-10-06T13:05:33","slug":"study-finds-organic-consumers-commitment-organic-products-grows-time","status":"publish","type":"post","link":"https:\/\/beyondpesticides.org\/dailynewsblog\/2017\/10\/study-finds-organic-consumers-commitment-organic-products-grows-time\/","title":{"rendered":"Study Finds Organic Consumers Commitment to Organic Products Grows Over Time"},"content":{"rendered":"

(Beyond Pesticides<\/em>, October 6, 2017)\u00a0Once people go organic, they are increasingly unlikely to go back to conventional foods, according to a study in the Journal of Consumer Research<\/a> \"\"published by Dutch social scientists.\u00a0 Organic food products are a rapidly growing industry<\/a> in the U.S., with consumers spending $43 billion in 2016, an increase of $4.2 billion from the previous year. Given its benefits for health, water quality, workers, wildlife, and the wider environment, it is little wonder that more and more people are voting for the future of ecologically and public health-sensitive farming systems with their food dollars and buying organic.<\/p>\n

For the study, researchers tracked over 8,700 consumers for 20 months, using the loyalty card for a major Dutch food retailer. They found that most consumers start by consuming organic dairy products first, milk being the primary entry point into organic. Over time people are likely to not only stick with organic certified milk, but expand their purchases into other organic products.<\/p>\n

John Th\u00f8gersen, PhD, coauthor of the study and professor at the Aarhus University of Business and Social Science in Denmark, explains the process in a press release as follows: “In connection with organic consumption, there has previously been talk of an ‘organic staircase’ in the sense that consumers are generally buying certain organic products before others. But our research shows that in fact, we’re dealing with an escalator where the upward movement is taking place automatically. Once you’ve purchased your first organic product, you’re not likely to stop. You’ll continue, and over time, you’ll increase your organic shopping list. And you’ll even be following a rather predictable consumption pattern.\u201d<\/p>\n

The consumption pattern generally goes from dairy products to fruit and vegetables, then eggs and baking ingredients, and eventually all products categories, from tea and coffee to rice, pasta, canned food, cereals, and frozen food are purchased organic.<\/p>\n

“What’s interesting is that something is making the organic consumers stick to their guns. Something is making them stand fast. Our study doesn’t tell us anything about why this is the case, but if we include our knowledge from previous research in the area, we’re able to make an educated guess,” Dr. Th\u00f8gersen says. Researchers suspect that the cause is a related to how one perceives themselves morally.\u00a0 “It becomes a way in which we define ourselves,\u201d he continues. \u201cAs a result, we build an identity around the notion of buying organic products, and we’re highly unlikely to suddenly change our moral values.\u201d<\/p>\n

In social science, this behavior is characterized as the \u201cspillover\u201d effect. It is the idea that once one moral act is performed, more moral acts are likely to stem from it. Luckily for the organic industry, the spillover effect is more prevalent in organic purchasing choices than the \u201cmoral licensing\u201d effect. \u201cMoral licensing\u201d theory states that once one performs a moral act, a person will act less moral because they believe their previous moral actions balance it out.<\/p>\n

“We’re not questioning that moral licensing exists,\u201d Dr. Th\u00f8gersen notes. \u201cBut our study shows that in practice, it doesn’t apply to our ethical or pro-environmental behaviour. Once a person has decided to do good, he or she will actually be even more likely to continue to do good.\u201d<\/p>\n

Given the rise of organic only natural foods stores and coops, and increasing options within conventional supermarkets, it is easier than ever for consumers to load their grocery cart up on mostly organic products. Beyond Pesticides is interested in knowing your organic shopping strategy. Did your organic \u201cescalator\u201d follow the one the study? What percentage of your purchases are organic? And why is organic important to you? Leave a comment below, or on Facebook<\/a> or Twitter<\/a>.<\/p>\n

And if you would like to read more about why Beyond Pesticides promotes organic as the best option for the future of agriculture, see our program page on \u201cWhy Organic?\u201d<\/a><\/p>\n

Source: Phys.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

(Beyond Pesticides, October 6, 2017)\u00a0Once people go organic, they are increasingly unlikely to go back to conventional foods, according to a study in the Journal of Consumer Research published by Dutch social scientists.\u00a0 Organic food products are a rapidly growing industry in the U.S., with consumers spending $43 billion in 2016, an increase of $4.2 billion from the previous year. Given its benefits for health, water quality, workers, wildlife, and the wider environment, it is little wonder that more and more people are voting for the future of ecologically and public health-sensitive farming systems with their food dollars and buying organic. For the study, researchers tracked over 8,700 consumers for 20 months, using the loyalty card for a major Dutch food retailer. They found that most consumers start by consuming organic dairy products first, milk being the primary entry point into organic. Over time people are likely to not only stick with organic certified milk, but expand their purchases into other organic products. John Th\u00f8gersen, PhD, coauthor of the study and professor at the Aarhus University of Business and Social Science in Denmark, explains the process in a press release as follows: “In connection with organic consumption, there has previously […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,1],"tags":[],"class_list":["post-21332","post","type-post","status-publish","format-standard","hentry","category-alternativesorganics","category-uncategorized"],"yoast_head":"\nStudy Finds Organic Consumers Commitment to Organic Products Grows Over Time - Beyond Pesticides Daily News Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beyondpesticides.org\/dailynewsblog\/2017\/10\/study-finds-organic-consumers-commitment-organic-products-grows-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Study Finds Organic Consumers Commitment to Organic Products Grows Over Time - Beyond Pesticides Daily News Blog\" \/>\n<meta property=\"og:description\" content=\"(Beyond Pesticides, October 6, 2017)\u00a0Once people go organic, they are increasingly unlikely to go back to conventional foods, according to a study in the Journal of Consumer Research published by Dutch social scientists.\u00a0 Organic food products are a rapidly growing industry in the U.S., with consumers spending $43 billion in 2016, an increase of $4.2 billion from the previous year. Given its benefits for health, water quality, workers, wildlife, and the wider environment, it is little wonder that more and more people are voting for the future of ecologically and public health-sensitive farming systems with their food dollars and buying organic. For the study, researchers tracked over 8,700 consumers for 20 months, using the loyalty card for a major Dutch food retailer. They found that most consumers start by consuming organic dairy products first, milk being the primary entry point into organic. Over time people are likely to not only stick with organic certified milk, but expand their purchases into other organic products. 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The founders, who established Beyond Pesticides (originally as National Coalition Against the Misuse of Pesticides) as a nonprofit membership organization in 1981, felt that without the existence of such an organized, national network, local, state and national pesticide policy would become, under chemical industry pressure, increasingly unresponsive to public health and environmental concerns. Beyond Pesticides believes that people must have a voice in decisions that affect them directly. We believe decisions should not be made for us by chemical companies or by decision-makers who either do not have all of the facts or refuse to consider them. Learn more about our work, read A Year in Review\u20142021, our accomplishments are your victories! Beyond Pesticides seeks to protect healthy air, water, land, and food for ourselves and future generations. By forging ties with governments, nonprofits, and people who rely on these natural resources, we reduce the need for unnecessary pesticide use and protect public health and the environment. Beyond Pesticides provides hands-on services to the public and supports local action by: identifying and interpreting hazards; and, designing safe pest management programs. With the information provided by Beyond Pesticides, people may not only be able to make informed choices and adopt practices that protect themselves and their families from unnecessary exposure to pesticides, but they will be able to effect changes on community-wide pest management decisions and policies that govern pesticide use, such as pesticide uses in parks, schools, for community insect control and along roadsides. 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