21
Mar
General Mills Commits to Large Acreage of Regenerative Agriculture, Short of Organic
(Beyond Pesticides, March 21, 2019) Corporate food giant General Mills has thrown some weight behind regenerative agriculture, committing to converting one million acres of farmland to regenerative practices by 2030. Some – but not all – of the initiative involves organic land management. Regenerative agriculture is a term with a range of interpretations, but the key element is improving soil health through carbon sequestration. Robert Rodale, one of the early proponents of organic agriculture and a major publisher, coined the name to characterize a process that moves beyond sustainable maintenance and into improvement of resources. This methodology is gaining traction in the farming world because it is economically beneficial to farmers and promotes environmental remediation. A 2018 study shows that ecologically-based farming systems have fewer pests and generate higher profits than their conventional counterparts. “Practitioners who have done this the longest point to the fact that in extreme years, their farms will do better than those who do not,” says Jerry Lynch, General Mills’ chief sustainability officer, “After some transition time, depending on their location and cropping system, farmers are saving a lot of money because they’re using fewer inputs.” In their press release, General Mills lays out three foci […]
