14
May
Organic Establishes the Gold Standard Among Greenwashed Regenerative Labels, Report Finds
(Beyond Pesticides, May 14, 2026) In a new report by Friends of the Earth, federal organic standards as defined by the Organic Foods Production Act (OFPA) are identified as a bedrock “Threshold Program†with high minimum standards that combine three core features—synthetic pesticide and fertilizer prohibitions, soil health requirements, and third-party verification and enforcement systems. In other words, the review of thirteen regenerative and regenerative organic labels and enforcement systems must be built on enforceable standards. This criterion is foundational to the growth of the U.S. organic sector to over $76.6 billion in domestic sales in 2025, expanding at a pace nearly twice the rate of growth (6.8 percent) compared to the national agricultural sector more broadly (3.4 percent).
Main Findings
The report focuses on the principles of 13 different regenerative labeling and certification systems on the market, including a comparison of federal organic standards and the U.S. National Organic Standards Board (NOSB). The main findings and features of the report include:
- “Truly regenerative agriculture must phase out dependency on agrochemicals that undermine the very ecological functions on which resilience depends.â€
- The various “regenerative†agriculture labels currently on the market are significantly varied in terms of pesticide and fertilizer restrictions versus prohibitions, requirements for soil health, traceability and verification systems, and other forms of accountability mechanisms to ensure robustness of the label for consumer trust.
- The report finds that there are regenerative labels that embrace USDA organic standards as the baseline, capturing their positive impacts on microbial diversity, pollinators, and climate resilience. [As a note, the two labels that are grouped as regenerative in the report, Real Organic Project (ROP) and Regenerative Organic Certified (ROC), are characterized generally as “organic-plus†labels because they require producers using the label to be certified organic under the USDA organic program.]
- There are certain “regenerative†labels that are characterized as transitional label programs, but permit the use of synthetic pesticides, have unenforceable reduction targets for drawing down pesticide use, or lack uniform safeguards and requirements.
- To be sustainable and protective of ecosystems, soil health building requirements, including the use of crop rotations, cover cropping, and other practices that foster soil fertility, must be paired with strict controls on synthetic chemical use.
- When comparing various verification systems from organic to regenerative, third-party verification is considered the most credible “[b]ecause the entity that makes the final compliance decision is independent of both the producer and the standard-setting organization, this model provides the highest level of assurance and is the norm for credible sustainability labeling.â€
Previous Coverage
The publication AgFunderNews (AFN) in February 2024 published its updated “2024 list of agrifood corporates making regenerative agriculture commitments,†a who’s who of the largest food and agribusiness corporations worldwide. The list includes companies such as ADM, Cargill, Danone, General Mills, Tyson, Unilever, Walmart, and more, with commitments to millions of acres across their supply chains to practice “regenerative†agriculture, with target dates ranging from 2024 to 2050. The AFN author reporting on the “regenerative†trend states: “[O]ne big challenge is that ‘regenerative agriculture’ still has no set definition. While that still holds true, the bigger observation in 2024 is the number of companies leaning heavily on sustainability jargon to describe goals. With greenwashing pretty rampant nowadays, it will be important to check beneath the PR-friendly language at the actual acres, dates, practices and prescriptions.†For a deeper analysis of the pitfalls of loosely defined regenerative agriculture, see Daily News here.
Pesticide manufacturers and aligned industrial agriculture interests to self-identify as “regenerative,†but continue to promote and use synthetic pesticides and fertilizers. An agrichemical industry-funded study published in International Journal of Agricultural Sustainability dissects the development of national organic standards and opportunities that can be applied in expanding the use of “regenerative†agriculture. The study authors offer support for integrated pest management (IPM) and reassurance of a rigorous pesticide registration review process before the chemicals are marketed. The study includes a survey of five farmers, who farm a total of 100,000 acres, but do not have extensive experience farming organically. For those practicing regenerative organic practices and organic advocates, the bottom line is that the kinds of criteria cited in the study that would be needed for a regenerative agriculture label (e.g., list of allowed substances) already exists within the standards and requirements of the 1990 Organic Foods Production Act (OFPA) and the National Organic Program. The study was written by four authors with varying levels of connections to CropLife America (the major agrichemical industry trade group), including academic researchers with funding from the pesticide lobbying group or direct employment. In the disclosure statement of the article, the authors indicate that the work was supported by CropLife and then say, “No potential conflict of interest was reported by the author(s).†In fact, one author, Katie Stump, indicated that she was currently a science and policy manager at CropLife America at the time of publication.
“For a new paradigm to be successful, it will require flexibility and options to pick from in management practices that achieve the desired outcome, acknowledgment on a regional level of varying needs and practices, a clear list of certification requirements, a third-party verification system, and should be tied to a premium to reward the grower for the practices,†according to the authors. OFPA is designed to include flexibility in the adoption and continuous review of standards, and the rules require public meetings facilitated by the National Organic Standards Board (NOSB) twice a year with a sunset review of allowed substances on a five-year cycle to facilitate additions or subtractions to the National List of Allowed and Prohibited Substances (which is a foundational feature that establishes a clear list of inputs allowed in certified organic production). The NOSB can be petitioned to add or remove a substance from the National List at any time. For further information, see Daily News, Industry Funded Study Diminishes Organic, Pushes Pesticides in Integrated Pest Management and Regenerative Ag.
Advocates across the country were disheartened to see that, after months of deliberations and a public comment period, the California State Board of Food and Agriculture (SBFA) on January 10, 2025, formalized a definition of “regenerative agriculture†that is being widely criticized as undermining the transition of agriculture to certified organic practices that eliminate petrochemical pesticides and fertilizers. The Board’s recommendation, accepted by the California Department of Food and Agriculture (CDFA), loosely defines regenerative agriculture as “an integrated approach to farming and ranching rooted in principles of soil health, biodiversity, and ecosystem resiliency.†CDFA how points to the definition, saying, “This recommendation is to inform State Agencies, Boards and Commissions on CDFA’s definition of regenerative agriculture as it relates to state policies and programs. This is not a definition for certification.†Moreover, the California agency definition fails to include specific practices or measurable outcomes, and declines to include organic certification as foundational to “regenerative.†The definition has drawn sharp criticism from organizations including Beyond Pesticides, who argue that the definition is a ‘masterwork in greenwashing.’ “Because there isn’t a definition of allowable practices and materials to which people can be held accountable, those practicing ‘regenerative agriculture’ may continue to use synthetic fertilizers, genetically engineered crops, and biosolids,†remarks Jay Feldman, executive director of Beyond Pesticides. (See Daily News here.)
In a press release published on December 10, 2025, the U.S. Department of Agriculture (USDA) announced the creation of “a $700 million Regenerative Pilot Program to help American farmers adopt practices that improve soil health, enhance water quality, and boost long-term productivity, all while strengthening America’s food and fiber supply.†The agency specifically ties the program to Make America Healthy Again (MAHA), diverting resources that could be used to support organic transition and phase out pesticides that are clearly defined as prohibited by USDA’s National Organic Program under the Organic Foods Production Act (OFPA), but allowed in regenerative agriculture programs. For additional coverage on greenwashing attempts of regenerative under the second Trump Administration, see here.
The scientific literature and field trials of regenerative organic and organic systems underscore the importance of setting baseline criteria that move beyond chemical-intensive food systems. A literature review published in Ecosystem Services by researchers at School of Advanced Studies Sant’Anna (Italy) and Rodale Institute European Regenerative Organic Center identifies the ecological and soil health benefits of regenerative organic agriculture (ROAg). In comparison to chemical-intensive farming, ROAg increases soil organic content by 22 percent, soil total nitrogen by 28 percent, and soil microbial biomass carbon by 133 percent, according to the research. (See Daily News here.)
Researchers at Prairie View A&M University in Texas published in the journal Sustainability a study of organic agricultural systems from 1960 to 2021, concluding that “the outlook for U.S. organic fruit and vegetables is encouraging, supported by expanding consumer demand, government support, and improved conditions for international trade.†While delivering upbeat findings, including health benefits, the study identifies obstacles to entry into organic farming, including the limited support for alternative pest management and pest control systems in the United States in recent modern history, compared to the assistance provided for highly subsidized, petrochemical-dependent agricultural practices. (See Daily News here.) Additionally, a 2024 study published in the journal Nature compared the impact of organic and conventional food production using eight environmental health indicators and found that organic food has a significantly lower environmental impact than conventional food production for six of the eight indicators, including a lower potential for contributing to acidification of the environment, energy use, and biodiversity loss. For the analysis, scientists reviewed 100 different “life cycle assessments†(LCA) of organic and conventionally grown food products from cradle-to-farm gate. (See Daily News here.)
As one example, research by the Rodale Institute, Ohio State University, and Tennessee State University, published in Soil Science of America Journal, documents that organic grain cropping systems contain higher concentrations of total nitrogen and soil organic carbon, exceeding those found in conventional, chemical-intensive systems. This study is an extension of the Rodale Institute’s Farming System Trial (FST), a 40-year-long field study with the overarching goal of “[a]ddress[ing] the barriers to the adoption of organic farming by farmers across the country.†(See Daily News here.)
Call to Action
You can contact your members of Congress to ask them to become a cosponsor of the Opportunities in Organic Act, which provides a significant opportunity to reduce barriers to organic farming, strengthens organic supply chains, and ensures that farmers have the support they need to transition to and remain in organic production to meet the growing demand for organic food and grow the sector. Importantly, the bill will provide an opportunity for partners to continue the transition support and technical assistance models that are proving effective through USDA’s Transition to Organic Partnership Program, which ends in 2026.Â
When making decisions on which produce to buy at your local grocery store, you can learn more about your potential exposure to toxic pesticides and chemicals in over 90 non-organic crops, vegetables, fruits, nuts, and related items in the Eating With a Conscience database. More information on federal organic standards is also available in the Keeping Organic Strong resource hub.
All unattributed positions and opinions in this piece are those of Beyond Pesticides.
Source: Regenerative Food Labels: What’s Behind the Claim?











